Workshop: If We Build It, They Will Come: How to Drive Sales Adoption of Competitive Intelligence

A talk by John Judge
SVP, Sales, Crayon

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About this talk

To ensure successful competitive intelligence (CI) adoption at your company, you must have a clear and efficient process in place for all tools and required steps and a plan that engages your sellers to leverage this key intelligence. Your plan will equate to more wins if you get sales buy-in, so why are some sales leaders still struggling to make competitive intelligence a day-to-day priority for their teams?

Whether you’re setting up a CI adoption plan for the first time or are looking to improve your current processes, Crayon’s Senior VP of Sales, John Judge, will walk you through the steps you need to take to increase adoption – for both your sales and customer success teams.

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