Product marketing and sales are more similar than one thinks. Each discipline builds with the end-goal and customer in mind. Salespeople build relationships to drive revenue. While, cross-functional work is critical to success for product marketers. Product marketers may own messaging, but sales teams and organizations alike benefit more when PMMs know how to sell. Sales acumen enhances alignment between product marketing and sales. Walk away from this session with tips on how to apply a sales-ready approach to your work as a product marketer.
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