Incorporate Product-Led Content at Every Step of your Marketing Funnel

A talk by Ross Cranwell and Natalie Marcotullio
Milk Video and Navattic

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About this talk

A common misconception about product-led growth is that it has to be driven by your growth or product team.

There are plenty of ways that marketing can use the product as a driver of customer acquisition beyond just a free trial or freemium.

In this presentation, we’ll go over how you can use product-led marketing content to introduce your product to prospective buyers earlier in the buying cycle, while still providing value and not coming across as overly selly.

We’ll go over examples from marketing leaders and our own customers to show how allowing your product to speak for itself generates more interested, excited, and educated prospects.

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