Product Marketing MisUnderstood


How to get an entire organization to understand product marketing 

and value what you do


February 23, 2022

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Introducing PMA's brand-new book: MisUnderstood

MisUnderstood: How to get an entire organization to understand product marketing and value what you do.

Pre-order your copy now and get:

📕 Advice from the experts

📗 Supercharge your role as a product marketer

📘 Action plans, case studies, tools, tips & more

Never be misunderstood again.

PMA is delighted to welcome our headline sponsor

Our leaders will be sharing how to...

🚘 Drive conversion and increase your onboarding funnel

📐 Measure PMM success against key metrics

🔑 Prove value to key stakeholders

🗺 Influence the product roadmap

🤝 Make an impact in your first 30-60-90 days

📈 Thrive as a PMM in both PLG and Enterprise Sales models

🔋 Supercharge your sales enablement strategy

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Why do you need to be there?

📺 Tune in to every session live, for free

⭐️ Upgrade to a PMA Membership to access all session recordings in our event library, and much, much more

🧠 Learn from an unrivaled lineup of product marketing leaders

🤝 Join the community to make sure you are never misunderstood again

🔥 Ask your burning questions and get answers in real-time

Internal Stakeholders and Senior Leadership: Are We All Rowing in the Right Direction Across Product, Marketing and Sales? 23 February 2022, 03:45 PM
Div Manickam Mentor | Author | Product Marketing Influencer, Inspire. Influence. Impact.
Product Development Market Feedback: Who Does It Better Outbound PMs or PMMs? 23 February 2022, 03:20 PM
Jordi Mon Companys & Richard Seroter Weaveworks & Google Cloud
Incorporate Product-Led Content at Every Step of your Marketing Funnel 23 February 2022, 08:35 PM
Ross Cranwell & Natalie Marcotullio Milk Video & Navattic
How Can PMMs Make an Impact and Prove Value From Day One 23 February 2022, 02:15 PM
Harvey Lee VP, Product Marketing, Product Marketing Alliance

Supercharge your career. Get certified.

"This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline." - Gabriele Dane, PMM at Criteo

Whether you're beginning your product marketing journey with Core, honing specific skills with Masters, or certifying your Leadership skills, the ever-growing PMA certification offering has something for every PMM.

Get certified.

Top 100 Product Marketing Influencers

Each year, PMA complies a list of 100 top product marketing influencers, check out who made the cut.

The report is filled with inspirational product marketing advice and features PMMs from the likes of Google, HubSpot, Spotify, and more.

Get the report now.

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